China and India Trends towards Western-Style Consumption

Products that interest these youth markets

In these markets, the youths are intrigued by technological applications. They lead the world in innovation ranging from mobile platforms, automated cars and internet purchasing. This has been accelerated by the emulation of Western-style consumption, which is characterized by mobile devices instead of television or computers as their principal source of information access. Experts in social media argue that these markets will leapfrog America in terms of mobile innovations and corporations will seek to provide effective attempts than the U.S. (Doole & Lowe, 2008). Many young people in these markets have trendy cell phones with data access surpassing voice for the first time across this continent. It is arguably believed that mobile phones are likely to be the chief banking method in these countries. This is because the youths are already using them to make micropayments among...
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