This source is particularly important for the topic of media violence because it proves how children are vulnerable to every example of violence they witness, even those which are apparently harmless.

Sparks G.G. & Sherry, J. & Lubsen, G. (2005). The Appeal of Media Violence in a Full-Length Motion Picture: An Experimental Investigation. Communication Reports 18.1-2 .

Violence is mostly present in the media because of its marketing potential, as it appeals to most of the audience, regardless of one's age, ethnic background, or the respective person's ability to understand a certain figure of speech. This article looks into the results of an experiment in which two groups of young people watched the same movie and while one watched the un-edited part (the one including violence), the others watched the edited part (the one where violence was no longer present). It turned out the movie was equally enjoyable in its...
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