Brazil Hospitality and the 2014 World Cup

Brazil is in 2014 expected to host an estimated 50,000 soccer fans from all over the globe. The event is to last for four weeks. The fans are expected to stay in the hotels, eat in restaurants, shop and visit Brazil's many attractions. Hosting an event of this magnitude is a challenge especially for a developing economy like Brazil. However, with careful planning the opportunities accrued from hosting such events may outweigh the challenges it presents (PWC, 2010).

Tourism has traditionally been neglected in Brazil with the Ministry of Tourism established only in 2003. International tourism picked up only quite recently. There are 5.2 million international tourists going to Brazil every year. This is still below its potential capacity considering the number of tourist attraction sites it has (Embassy of Denmark, 2010). The tourism sector in Brazil focuses more on domestic tourism which...
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