Goal Setting Theory Application

The goal setting theory was a product of the research conducted by Edwin Locke and Gary Latham who carried out more than 400 separate studies in this regard. They indicated that goals have a pervasive effect on the behavior of the people working within a given organization hence there is need for care and attention while setting goals since with the right conditions, goals can be powerful ways of motivating employees. The theory hence indicates that high and specific goals often lead to higher performance by individuals as compared to vague and low goals set (Locke E. & Latham P., 1990). There are various character traits that need to be explicit in a goal according to this theory:

Goals need to be specific; when there is requirement to meet some specific high standards then there is a likelihood of the organization realizing higher performance from the...
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