Cgu

Social Media and Business Administration

In today's technology driven business environment, few companies can be said to be marketing effectively if they don't possess some form of social media presence. However, how this presence is achieved may vary considerably from one type of organization to another. These distinctions are highlighted in the discussion here, which considers the approaches taken by CGU Insurance and L'Oreal Maybelline respectively. CGU demonstrates the social media strategies that might be used in a 'business to business' context whereas L'Oreal gears its social media communication strategy toward business to consumer interactions.

Strengths and Weaknesses of Social Media:

From a Business to Business standpoint, CGU Insurance has succeeded in establishing a Facebook page that demonstrates its identity, offers regular posts that attract user attention and maintain the professionalism befitting of a company in the insurance field. The greatest weakness in using Facebook for social media is...
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