Environmental Cues Shape Behavior

Most people spend their daily lives completing tasks, which involve waiting or queuing on a line. With this situation of waiting like at ATMs, others avoid, postpone, or even abandon their endeavors. Other people endure the wait even though they feel frustrated or dissatisfied by the experience (Horowitz, 2007).

It is evident that irrelevant environmental cues like queue barriers used in airports, banks of ATMs serve as barriers that split people waiting in two categories. The first category comprises those who are within the system and the other category involves those outside the system. In-system people show increased persistence in task completion, action initiation and overall optimism (Ahmad & Prasad, 2012).

Situational cues have a substantial impact on behavior. For instance, wine shops that play French music have demonstrated an increase in the purchase of French wine. This suggests that cues not directly connected to a...
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