Riverview Regional Medical Center: An HMA Facility

The Six Stakeholders Groups

Stakeholders include varied groups with a stake in the organization. In this case, the clinic has employed about seven hundred professionals that incorporate the following stakeholders: housekeeping staff and nurses, medicinal lab experts, physicians, administrative staff, and the patient also because they are recognized as part of the RRMC stakeholder community (Gapenski, 2010).

The target markets of existing programs and identify gaps in RRMC's marketing strategy

The new-targeted projects that RRMC factored into its existing project included the Heart and Vascular Center. The launch of the Heartburn medicine center utilized the services of a nurse administrator comparable to the administration model utilized in the ED. The analytic method used includes PH supervision utilizing the Bravo capsules. The focus is always on patient satisfaction; the "Nurse First" system stressed the function of the clinic to patient care (Capezuti, 2008). During...
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