The facilitator spoke directly to individuals, as well as the group therefore extrapolating the true meaning behind some of the participant's comments. For the most part, the facilitator kept the personal bias out and asked tailored and appropriate questions.

Surveys and Focus Groups

Focus groups are interesting, yet hard to deal with. On the one hand, they allow the public the chance to speak, thus portraying the abstract symbolism and concentrations that drive the actions of individuals on a daily basis. Yet, on the other hand, findings can often be hard too read or inconclusive based on this high level of abstract concepts that derive from such sessions. The strengths of focus groups rest in the ability to test out certain theories, illustrate the major connections between concepts, and to test how the public reacts to certain concepts (Brophy, 2005). It is a crucial step in understanding very complex and...
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