This creates the largest challenge for a global company like WalMart which has to ensure that it keeps up with changes that are happening in different states and countries. For example the rules for employees in Massachusetts are different from those in New York. This creates challenges for the organization in trying to keep up with compliance to legal standards.

Cultural change around the world is also creating challenges for compliance to legal standards since global organizations have to keep up with cultures, some of which may just be short-lived. There is also uncertainty of the global market which makes the organizations to suffer damage from changing consumer perceptions that may or may not be related to changes in their culture Delmar & Shane, 2003.

Trying to balance their reputation with these changing cultures is tricky and some organizations have had issues in gauging the importance of their reputation vs....
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