Culture a multifaceted concept, navigating cultural boundaries constructs borders a challenge managers. Globalisation brought significant challenges notions cultures monolithic easily conceptualised. For managers, understanding motivations, values, behaviours employees globe a complex undertaking.

Globalization has generated much controversy in business environments as managers started to experience more and more problems as a result of foreign influences affecting their companies. Organizational culture is an important concept when considering this situation and this is reflected by the fact that an increasing number of managers have decided to restructure their strategies in order to be able to accomplish their goals with little to no impediments. "Globalization would require from large business firms highly skilled managers to cope with the challenges and responsibilities of the so-called global market." (Guedes & Faria, p. 21) Managers in the present practically need to consider a much wider range of factors as they focus on devising innovative strategies. Market...
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