These unhealthy food advertisements are not only the reverse of dietary suggestions but they are also unnecessary in prevention of obesity.

According to the findings, broadcast media marketing has a significant impact as compared to non-broadcast advertising. In fact, television advertising constitutes the highest percentage of food advertisements to children given that most of these adverts are during children-related programs. However, more than eighty percent of these television adverts with persuasive marketing are for unhealthy foods and contain promotional characters and premium offers. While various televisions adverts were in breach of Children's Television Standards, one of the findings proposed regulatory changes to food advertising to children. Most of the non-broadcast food advertisements were also tilted toward unhealthy foods with most of them being in areas close to schools.

As mentioned earlier, commercial television advertising has taken the center stage of majority of research on food marketing to children in Australia....
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