Advertising, Public Relations, 2008 Beijing Olympics

Public relations are an image-shaping tool for an individual, a group, firm or country that wishes to penetrate a certain market. The need for public relations continues to grow and evolve, as the field becomes a stronger discipline. Notably, public relations are not marketing tools but rather they are essential for fostering successful marketing. In 2008, Beijing got the award to host the famous Olympics event (Brady, 2009). However, the joyful china did not expect the road to the summer of 2008 would be bumpy as they found. Politics marred the games after the awarding, through organizing, to the events and the after event period. China surprised the international community by hiring western-based public relations firms to organize events.

Why Chinese government hired a western public relations firm to organize 2008 Beijing Olympics

The awarding of the opportunity to Beijing to host, the Olympics...
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