E-Marketing in Terms of Visual Communication

Given the increased use of the Internet in past few years, e-marketing has had an indisputable progress within the past decade. Generally, daily activities and the variety of internet have created interest of consumers as many websites are creating virtual designs in order to strengthen their relations with customers. These developments have not only contributed to the creation of visual communications but have also increased e-marketing and contributed to the need for effective strategies. Therefore, an analysis of effective strategies in terms of visual communications is an important topic of study, which is the focus of the article. The main goal of study in this thesis is to analyze e-marketing websites by evaluating interaction and adverts in relation to the customer perceptions they create. Moreover, the thesis evaluates the definition of e-marketing, the development of this form of marketing, new trends in e-marketing, and...
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