Global Supply Chain
Analysis of Amazon.com's Global Supply Chain
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Amazon's supply chain management systems and processes are predicated on the synchronization of a diverse base of global suppliers, partners, logistics services companies and warehouse management systems and technologies. All of these elements of their supply chain strategy and infrastructure are orchestrated around delivering an exceptional customer experience and streamlining the ordering process for customers globally (Lapide, 2013). Amazon is consistently rated in Gartner's top 20 list of supply chains globally, as their metrics of performance reflect the company's ability to orchestrate across a broad base of suppliers globally while attaining profitability in a historically low-margin business (O'Marah, 2010). The intent of this analysis is to evaluate the key performance drivers, metrics and supply chain challenges of Amazon.com. The competitive strategy of Amazon.com is predicated on the precise synchronization...
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