Multinational Corporation Expansion; Wal-Mart- to Australia
Expanding into an international market is not an easy process, but a rewarding one. As a business executive of Wal-Mart Stores, a U.S.-based multinational company needs to consider expanding to Australia to seek new opportunities. In this case, Wal-Mart will have to begin a new store in the Australian market. The success of the business in this market depends on the market positioning, and other factors in the market. The success of expanding the Wal-Mart to Australia demands that certain factors be observed in order to establish the prospects of success in the market (Campbell, 2007).
Wal-Mart stores as a multinational retailer already runs a number of warehouses, and departmental stores in a number of countries. In the recent past, the company has grown to be one of the largest corporations in the world. Its expansion to the Australian market will play a critical...
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