Business Information Systems

Morae software: Who produces it? What is its purpose in terms of systems development? What are some examples of the type of information it captures? How could a company use this information?

TechSmith is a leading provider of screen capture and recording software who has successfully transition into a variety of products based in their core strengths in this area. Their Morae software suite is based on three components including the Morae Recorder, Morae Remote Viewer and Morae Manager. The system as designed is well suited for usability analysis and testing yet could have more robust analytics functionality (Powell, 2005). This system captures how users interact with a Web page, specifically concentrating on how screen recording and capture methods can accelerate new product development. The company's flagship products include Snaglt and Camtasia products. Development teams would use this data to better manage the new product development process...
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