Identify the designated spokesperson for Life Alive expansion program with the role of developing relationships with the target consumer population.

Vehicle

Target

Description

Purpose

Frequency

Owner

Distribution

Vehicle

Internal/

External

Comments

Status Report

All Stakeholders

One page communication of the expansion plans, the progress and deliverables

Weekly

Heidi

Email

Internal

Telephone

All stakeholders

Communication of meetings

Daily

Heidi

telephone internal

Face-to-face meetings

All stakeholders

Communication status reports, meetings for planning, implementing, evaluation, and monitoring

On a fort night basis

Heidi

Face-to-face internal

Mass media

Consumers

Communication of new products, food, and cafe locations daily

Heidi

Television, social media, company website, bill boards, word of mouth external

Reports

investors

Communication of progress of expansion plan

monthly

Heidi

Email reports external

3.1.1 Project meetings

Meeting

Description

Purpose

Frequency

Owner

Internal/

External

Comments/

Participants

Status Meeting

Communication of expansion progress and deliverables

Weekly

Heidi

Internal

Marketing Communication Initiatives April 2013-May 2018

These initiatives...
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