Identify the designated spokesperson for Life Alive expansion program with the role of developing relationships with the target consumer population.
Vehicle
Target
Description
Purpose
Frequency
Owner
Distribution
Vehicle
Internal/
External
Comments
Status Report
All Stakeholders
One page communication of the expansion plans, the progress and deliverables
Weekly
Heidi
Email
Internal
Telephone
All stakeholders
Communication of meetings
Daily
Heidi
telephone internal
Face-to-face meetings
All stakeholders
Communication status reports, meetings for planning, implementing, evaluation, and monitoring
On a fort night basis
Heidi
Face-to-face internal
Mass media
Consumers
Communication of new products, food, and cafe locations daily
Heidi
Television, social media, company website, bill boards, word of mouth external
Reports
investors
Communication of progress of expansion plan
monthly
Heidi
Email reports external
3.1.1 Project meetings
Meeting
Description
Purpose
Frequency
Owner
Internal/
External
Comments/
Participants
Status Meeting
Communication of expansion progress and deliverables
Weekly
Heidi
Internal
Marketing Communication Initiatives April 2013-May 2018
These initiatives...
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