Cross-Cultural Perspectives

The company that I am researching is McDonalds. McDonalds has expanded around the world and brings with it service standards and food standards that exemplify the brand. For the company, the cultural issue relates to many aspects of service in foreign countries. Dietary restrictions are one in particular that the company needs to address -- in some places people do not eat pork while in other places people do not eat beef. There are also environmental issues where the company is using beef from ranchland that came from deforestation -- in countries like Brazil, for example. The company also faces ethical problems with respect to its role in childhood obesity, a concern of some in Western markets. Overall, McDonalds has to address ethical issues around the world that stem from difference between the different cultures.

Cultural Issue

McDonalds must meet the expectations of culture wherever it operates, and...
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