Regal Marine

Product life cycle is an approach that companies use when analyzing the evolution of their products. This is intended to determine the investments that must be made regarding these products, but also the incomes they are likely to determine. The concept of product life cycle also applies in the case of Regal Marine products. In this case, most of the company's products usually have a life cycle of three to five years. This can be considered a short life style in comparison with other products that benefit from life cycles of decades.

In this situation, products with short life cycles require increased levels of investments. This is because the company must focus on introducing new products on the market in order to be competitive (Wu et al., 2005). However, these products are also able to determine increased levels of incomes that can be used in investing in the...
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