The linear model of communication contains the following components:

Who?

Says What?

To Whom?

What Effect?

In What Context?

This model could have been applied not only between the FHA and insured home owners, but also between the FHA and other agencies attempting to mitigate the situation. This would have relieved much of the anxiety and stressed experienced by already unhappy, stressed citizens, as suggested by the social exchange model of communication. According to this model, communication is social interaction. What this means in practice is that the communication media we have today could have served much better as a mitigator of conflicting information and the stress associated with this. Although the FHA (2013) has placed a large amount of information on its Web site, it could also have made use of social media such as Facebook and even Twitter to maintain brief updates. These could have created a much...
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