b. Persona assignment variables

i. Pleasures vs. productivity index -- how much each subsegment of the Young and Wireless spent time on their wireless devices for pleasure vs. For work.

ii. Key Criterion of Pleasure vs. Productivity use of the proposed tablet PC

c. Ergonomic and Change Management Variables

i. What are the switching costs from existing electronics products to the build-to-order tablet PC?

ii. How is this defined by demographics, income levels, self-concept segmentation?

d. Price Elasticity Analysis -- Demand curve for build-to-order tablet PC.

Segment 2: Time Shifters

The second segment of interest are the Time Shifters, defined on the Claritas site as those consumers in the 25- to 44-year-old age segment who are both homeowners and apartment-dwellers who share a passion for consuming media and communications. They are intensive consumers of movies and digital content, in addition to being highly interest in international programming and movies as...
[ View Full Essay]