Strategic Analysis Kraft Foods Company

Kraft Foods Company is the leading beverage and food company in America. The company has established footprints in more than 70 countries throughout the world selling its products to more than 200 countries via its subsidiary companies. Kraft Foods markets and manufactures packaged food products including confectionary, cookies, processed meats, convenient meals, deserts, cereals, juice, coffee and beverages. These products are major consumer products and lead the consumer markets such as cheese, beverages, and snacks under main product brands such as Maxwell house and Kraft. Kraft Foods has focused on provision of customer friendly food products by focusing on wellness and health, premium products, quick meals and snacks. The company's products are distributed via numerous channels such as satellite warehouse, distribution centers, depots, storage facilities and other facilities (Williams, 2006).

Which of the four generic (Porter) strategies does the Kraft Foods Company follow, and how...
[ View Full Essay]