The same is true of the table games manager. The use of analytics for streamlining casino operations security is also becoming more commonplace.

MGM Grand Marketing

MGM Grand casino has one of the most intensive marketing programs in the industry with entirely revamped websites, intensive use of social media, and the use of celebrity spokespersons to further bring credibility and status to their brand (MGM Resorts International, 2013). The loyalty program is among the most generous in Las Vegas with immediate hotel discounts given just for signing up, and the accumulation of gambling points that never expire. MGM Corporation reports that their churn rate is below 20%, which is exceptional given the highly competitive nature of their business (MGM Resorts International, 2013). MGM Grand marketing is also concentrated on the highly affluent segment of 25- to 40-year-old singles or dual-income no kids market segments with incomes over $100K a year...
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