Differentiating and Positioning:

Market positioning has been aided by agreements to utilize the great marketing and sales resources of Amazon.com. Infusium 23 is no exception and this strategy also includes more traditional Helen of Troy product lines such as curling irons and hair clippers. Product differentiation includes such aspects as an attractive sale price point of $7.99, an attractive new scent, redesigned bottles and better hair results (Gold, 2010). Price is a very important factor, as this consultant found out in a Google search on September 6, 2010. The second most popular search on the Google pull-down menu was for Infusium 23 coupons, even given the competitive price of the product currently. A great example of this can be found offered by Walgreens on not just Infusium 23, but related Helen of Troy products. The coupons bring the price down to a super low of $4.99 per bottle. Obviously, price...
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