Microsoft, unlike Apple, is not secretive. Microsoft usually offers previews of their products several months before its official release (Lloyd, 2011). They do this as it is its corporate culture. This enables customers to evaluate the product before deciding to buy. On the other hand, the company is able to get feedback regarding to the product from the customers (Lloyd, 2011). This helps the company to improve on the product before its official release. Microsoft has a set of brilliant and hardworking employees. Most of these employees are computer software developers (Lloyd, 2011). While Apple corporate culture focuses mainly in designing new and unique products, Microsoft corporate culture focuses on making money through sales of their products.

There are several ways that the unique corporate cultures of these two companies have benefited from other's competition. First these companies have partnered together to develop certain software. Second Microsoft has started producing...
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