JetBlue

Company Background

Organizational mission

Vision

Value statements

Environmental scan

Review of strategies and a recommendation for the best strategy for the organization

Implementation plan

Functional tactics

Action items

Milestones and Deadline

Resource allocation

Key success factors

Budget and forecasted financials

Break-even chart

Risk management plan

Contingency plans for identified risks

JetBlue is one of the leading airline carriers in the United States. The airline company has long been at the forefront of ensuring that passengers are exposed to quality service and products. Since the advent of the company in 1998 there has been a marked increase in the growth of the airline. This growth has caused the company to carefully evaluate all aspects of the business and carefully develop strategies that aim at meeting the needs and the goals of the company. To this end an implementation plan was developed to assist the company has it continues to grow...
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