Western Culture Clash Creates Roadblocks

Western Companies Imposing Western Culture

Western Culture Clash Creates Roadblocks for Disneyland Paris

Disneyland Paris failed to incorporate French cultural norms and values into the development of the European Disney theme park. By analyzing French tourism behavior, bringing French executives into the decision-making process, and respecting the value provided by French investors, Disneyland Paris would have experienced more stable growth and greater local acceptance. The French people, known for their tremendous pride in culture, heritage, and traditions, do not embrace changes to their habits. French ethnocentrism, combined with a distaste for the forcefulness used by American companies to spread Westernized culture, left Disneyland Paris, formerly Euro Disney, facing an uphill battle to gain acceptance.

Disneyland Paris Situation Analysis

Intent upon building a superior park environment that demonstrated the exquisite quality of the Disney brand, corporate leaders spent capital in ways that appeared excessive to the...
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