Marketing Plan: Dove Soap for Men

Discuss the type of product the company will offer and identify its primary characteristics.

In the past, Dove products are primarily associated with "soap" and deodorant, or washes and body moisturizers. Most people have associated Dove products with natural beauty products for women, which allow women to feel like natural women, not associated with a particular "mode" of women, such as the quintessential thin, model type figure. In fact, Dove has primarily been associated with the anything goes type woman; any size, any color. However, Dove Soap for Men is a new type of product, offering a line of products that the man who already feels comfortable in his skin can use to actually feel "comfortable." This point is key; surveys conducted by the company demonstrate that the target population for the company already feels "comfortable" from a physical standpoint, but not actually comfortable,...
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