Retail Management

Large retail stores around the globe aim for "similar look" in architecture so their stores can stand out and be an identifying factor for their brand. Even the fast food chains would aim for the same kind of architecture everywhere. However Prada goes against this philosophy of similar look and design and hence aims for architecture as different from its last store as possible. This is Prada's way of attracting attention and hence should be seen in a different context than what Muccia Prada apparently meant.

Let us thus explain this further. Ever brand has a unique identity and the bigger the brand, the most conscious the company becomes of its identity and identifying factors/features. For example for McDonalds around the world, the main identifying features are the yellow arches that are immediately recognizable all over the world. The same goes for the Polo horse logo or the...
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