Weddings by Alice Web Site Evaluation

This paper reviews a wedding planner's website, Weddings by Alice, located at this URL: http://www.weddingsbyalice.com/. The review covers architecture as well as design elements, including site organization, navigation, page layout, and graphic content. Our analysis also discusses effective design principles, and we cite examples where they were followed and where they were not. Throughout the paper we make a series of suggestions for improvement. Rather than isolating them as a group towards the end of the paper, they are presented throughout the paper as each design element is discussed. At the end of the paper we provide mockups of a redesigned homepage and secondary page done in PowerPoint which incorporate some of our proposed changes.

Site Purpose

We began the Web site evaluation by analyzing the site's purposes and goals. According to the article "Designing an Effective Web Site," "The nature and substantive content...
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