Red Cross SWOT analysis

SWOT analysis was invented in order to help companies in defining their strategies in the backdrop of the dynamic and increasingly competitive business environment. Its name was derived from the fact that it is used to examine the strengths as well as weaknesses of a given firm.It are also used to examine the opportunities as well as strengths of an organizations external environment. Meyer (2003) indicated that SWOT stands for Strengths, Weaknesses, Opportunities and Threats with the company's environment. Its role is to bring about strategic perspectives through the distillation of fragmented facts as well as figures for the sake of strategic planning as pointed out by Mintzber (1994).It has also noted that a consideration of the SWOT analysis results against the Porter's generic strategies then allows us to effectively come up with strategies for improving the performance of the organization.

Strengths

Strong brand equity

Long...
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