Digital and Physical Presence: Advertising Needs

DIGITAL AND PHYSICAL

Space and place in terms of business refer to online and brick-and-mortar presence. Many organizations today enjoy both since website presence has become exceptionally critical for reaching a wider audience and more customers. Marketing has become easier with online presence but at the same time, it also needs to be used effectively in order to reach the right set of customers. We must understand that marketing done online as well as through regular channels may require different kind of preparation since the market segments targeted through differ and also the techniques required are not the same.

Regular marketing channels include print and electronic media such as newspapers, magazines, television and radio. These have a wide reach but the reach is significantly limited to one set of customers. For example print media works for older and more learned group of people. Youth...
[ View Full Essay]