Golf Company

The Calloway Golf website states that their aim is pure in that they are "always looking to raise" their game and as well stated is that each day the company searches for "Pure innovation and performance." (2011) The Calloway Golf Company offers a 'wide range of products, each with advanced technology nd a variety of options suited to every type of player. Callaway Golf's specific 'Mission Statement' is as follows:

"Callaway Golf Company is driven to be a world class organization that designs, develops, makes, and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies, and backs those products with noticeably superior customer service. We share every golfer's passion for the game, and commit our talents and our technology to increasing the satisfaction and enjoyment all golfers derive from pursuing that passion." (CallawayGolf.com, 2011)

Vision

Callaway Golf's vision statement is as follows:

'One good shot...
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