Hospitality Industry be Environmentally Friendly?

Studies have proved that companies and industries that have a negative impact on environment always surpass the industries that support and adopt measures for environmental friendliness. However, it doesn't mean at all that investment in environmental efforts be stopped. It is highly required by the industries to endeavor continuously for an enduring environment. Only then the greatest outcomes could be achieved. The industries that use wise strategies are aware of and completely understand the importance of sustainability as a 'designed production catalyst'. Such industries realize that the sustainability and ecological concerns are in fact opportunities that can be fruitful for a competitive future. Winslow's President, Jackson W. Robinson, acknowledged that "companies that take advantage of environmental opportunities can gain a competitive advantage over their peers through cost reductions, quality improvements, increased profitability and access to new and growing markets" (McPeak, Devirian & Seaman, 2010). In...
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