FedEx Corporation

FedEx

Company Overview

FedEx is a global organization that provides wide variety of business portfolio such as e-commerce, transportation and business services. FedEx operates and competes effectively under collective brand names such as FedEx Express, FedEx Freight, FedEx Ground, and FedEx Kinko's.

The objective of the paper is to provide comprehensive report on FedEx that include FedEx's strategy for success in the marketplace and the company four main business strategy. The report uses FedEx's Form 10-K fiscal year to answer the following 7 questions.

"What is FedEx's strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operations excellence, or product leadership customer value proposition? What evidence supports your conclusion?"

Answer to

FedEx strategy is by building a strong brand to enhance customer experience as well as enhancing capabilities of the company sales professional. The company relies on the combination of value proposition,...
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