Internalization of Fast Food Business

Internationalisation of Fast-food Business

PEST Analysis for India

Political

Economical

Social

Technological

PEST Analysis for United States

Political

Economical

Social

Technological

Comparison between the two Countries

Changes in the Global Environment due to Financial Crisis

Impact of Financial Crisis on Internationalisation

Fast food has transformed the eating habits of the entire population, whether they are resided in UK, U.S., Asia or any other country. The changing trend of the eating habits evidently exhibits that fast food industry is one of the industries that have developed over the time. Even though fast food consumption has shown an increasing pattern of factors that has affected the health in many ways such as increased overall calorie intake, contribution to weight gain, and elevation in the risk for various diseases, yet, the consumption trend at the same time has represented an escalation in the recent years (Parsa & Kwansa,...
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