Internalization of Fast Food Business
Internationalisation of Fast-food Business
PEST Analysis for India
Political
Economical
Social
Technological
PEST Analysis for United States
Political
Economical
Social
Technological
Comparison between the two Countries
Changes in the Global Environment due to Financial Crisis
Impact of Financial Crisis on Internationalisation
Fast food has transformed the eating habits of the entire population, whether they are resided in UK, U.S., Asia or any other country. The changing trend of the eating habits evidently exhibits that fast food industry is one of the industries that have developed over the time. Even though fast food consumption has shown an increasing pattern of factors that has affected the health in many ways such as increased overall calorie intake, contribution to weight gain, and elevation in the risk for various diseases, yet, the consumption trend at the same time has represented an escalation in the recent years (Parsa & Kwansa,...
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