Photo Drive

Testing and Market Research

The Photo Drive Plus should be tested prior to launch, to ensure that the product is commercially viable. To fail to perform market testing would be taking a significant risk, given the amount of money that it takes to produce the product and execute the launch strategy. There are several different approaches to market testing. One is to make a prototype and test that with members of the target audience, another is to visit trade shows, and another is to simply compare the product to others on the market (No author, 2012).

Comparing the product to others on the market is not a viable strategy when there are no direct existing competitors against which to benchmark. The Photo Drive Plus is a unique product, and while that can help it in the market, this also makes it more difficult for the company to determine...
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