Fortune 500 Company: Wal-Mart

Wal-Mart is known as a "super store" and a place to engage in one-stop shopping for the home and individual. For example, the store sells groceries and pet supplies, health and beauty items, crafts and school supplies, home repair tools and products, electronics, furniture for the home and yard, health and beauty supplies and has an in-store pharmacy, among many other products. However, the perspective of Sam Walton might be slightly different. Sam Walton might feel as though the goal and overall objective of Wal-Mart is to give the customer exactly what they want. As Walton said, "The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point-of-view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient...
[ View Full Essay]