With this type of direct input, customization to fit exact consumer needs becomes one of the clear pillars of the strategy. This is also reflected in the diverse list of ships that the company has produced in the last period of time, ranging from the small, 3-passengers Rush to the luxury Commodore -- all in order to address a wider range of potential clients, with diversification and customization working together as the main elements of the company's strategy.

This is supported by the continuous development of new products, also in line with the fact that the life cycle of the product is between 3 and 5 years, which requires the constant development of new products, both to keep in line with the consumers' preferences and to ensure that the company remains interesting on the market with the products it offers, in comparison to its competitors. At the same time, all...
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