Chipotle Seen Becoming McDonald's With Drive Throughs (Patton, 2012) the future direction of best-selling Mexican fast food restaurant Chipotle is debated. The author is careful to interview both the company's founder Steve Ells, senior investor relations executives and from outside the company, Alex Spong and David Einhorn. Mr. Spong and Mr. Einhorn are investment analysts who track the market segments of the restaurant industry that Chipotle competes in. The premise of the article is hwo Chipotle management should best respond to the flat sales and gradually declining sales. It is very apparent from the article that the farther Chipotle moves away form their focus on the customer experience, the more they tend to suffer adverse financial consequences. This chain does best in terms of sales and profits when they are delivering an exceptionally strong and valuable customer experience (Patton, 2012).

Analysis of the Article

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