Advertising Case Study

Cardinal health advertising

This is a firm that is based in Dublin, Ohio. The main preoccupation of the firm is focused on distribution of pharmaceuticals as well as medical products with coverage of more than 60,000 locations. Cardinal health also manufactures medical and surgical products ranging from surgical apparels, gloves, fluid management products among others (Cardinal health Facebook Profile, 2012).

Advertising

The target of the advertisements by cardinal health would be retailers and distributors of the pharmaceuticals and the medical products that they manufacture. They will also target the medical institutions like the hospitals as well as medical training institutions. The other target group is the medical or biological laboratories that make frequent use of the products that they produce.

The best media to use in passing this kind of advertisement that will reach such am diverse target audience is the use of internet as well as...
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