Disney is an international company, with significant operations overseas. The company's media properties have a global scope, and it operates theme parks in a number of different foreign countries, including Japan, France and soon in China. The company also sells its consumer products and licensed merchandise around the world (Walt Disney Company, 2012). For the most part, Disney sees opportunity in globalization as it has the opportunity to expand its brands around the world.

The organizational structure of Disney highlights the company's approach to globalization. Disney views its brands as having universal appeal and has sought to market them using consistent strategies worldwide. That company's organizational structure therefore emphasizes product lines. Disney seeks to be a differentiated media and entertainment company with a global focus, rather than one that makes significant adjustments to its offerings when it moves into foreign markets.

As a media company, Disney is highly affected by...
[ View Full Essay]