Print Media is dead 'Print Media is dead'

Since time immemorial, the world of business has been continuously producing goods and services that can meet the customer's requirements and demands. In this regard, marketing and promotion of the goods and services has been considerably a vital source of communication that can fill the gap between the target audience and the corporations. Organizations employed different and diverse types of mediums and channels for their marketing and advertising to be effective and valuable. The very popular and traditional marketing medium initiated from print media that moved on to different other sources such as television, radio, digital, online marketing and so forth over the course of period (Jenkins, 2006).

Marketing and advertising through print media (which include newspapers, magazines) is one of the traditional and conventional methods that have been widely used by the enterprises for several years, in fact decades. However, as...
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