Business-Level and Corporate-Level Strategies

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Analysis of the business-level strategies for Time Warner Company

Business level strategy is the low level strategy applied to a division within an organization or corporation Beard & Dess, 1981.

These strategies are mostly decided by managers in the middle level responsible for the specific division. Business level strategies are focused satisfying the customer preferences and needs for the organization to make profits. Business level strategies give actions that should be taken in order to provide value to the customers, and help the organization to have a competitive advantage over its competitors. These strategies exploit core competencies in individual products. Business level strategy deals with an organization's position within the industry as compared to its...
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