Innovation and pricing are concepts that the manufactures and service providers should focus on. This paper focuses on how value is created on various products and services highlighting on the impacts value addition can bring to the company against the consumer behavior which is the center of focus. It looks at innovation and price variance in different market segments and addresses various reasons for the variances in pricing and the reason for adopting such pricing structures.

The paper also critically analyses three different products and service sectors looking at price variances and other factors which create such disparities. A general analysis of the airline industry, telecommunication and the automobile industry have been used as the basis of understanding the existence of different pricing in different market segments and consumer segment.

Introduction

Innovation is an important aspect that companies offering services or products to consumers should dedicate much attention to as...
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