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Burger King beefs up global operations
What is Burger King's core competency? How does it relate to its chosen strategy?
Burger King is a fast food chain that offers two unique components to customers regarding its 'burger experience': the ability of users to customize their burgers and also the fact that its burgers are flame-broiled (Brock 2012).
How would you explain how Burger King has decided to configure and coordinate its value chain? Which of Burger King's value chain activities create the most value for the company?
Burger King has expanded its offerings to include breakfast items and chicken, fish, and dessert options, although burgers remain the flagship product. It has branded itself as the 'better-tasting' burger that no one knows about, much in the same way that Pepsi has 'challenged' Coke drinkers to take the Pepsi challenge blindfolded. Burger King's Whopper Virgins campaign encouraged hardcore McDonald's...
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