Australian Graduate School of Management (AGSM) has a graduate MBA program that has been ranked number 1 of its kind in the country consecutively every year since 2007. In order to remain competitive in an increasingly challenging environment, it is necessary to also take into account the microenvironment at the school. This information will then reveal how the internal structure at the school correlates with the challenges in terms of its position in the market and the internal factors that contribute to this position.

Microenvironmental Analysis

Tangible Resources

In addition to fees paid by students and other service users at the campus, the school is also supported by funding opportunities in which students, alumni, and supporters may participate. There are, for example, opportunities to donate funding to efforts such as scholarships, research efforts, and staff recruitment. Donors and supporters are presented in three capacities: Individual, community donors, and corporate supporters....
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