New Product Plan

The PhotoDrive Pro-is a portable hard drive with a high-res screen and fold-out keyboard. It is targeted at photographers both professional and serious amateur. This market has a perpetual need for storage, and benefits from the additionally functionality offered by this drive. In particular, the ability to operate in remote, dangerous or bad weather locations without risking their laptops is a valuable feature of this product. The product will be launched by targeting serious photography buffs, both professional and amateur. These early adopters will be targeted through photography media, camera stores, Amazon and other channels. There are also plans to develop the next generation of the device in order to hold market share even when the competition enters the market, which is expected within a year.

Product/Service Description

The product that I am going to bring to market is portable hard drive with a screen and flip-out...
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