Population Growth

What products and services will interest these new youth markets?

The products and services in demand will be those that are most popular in other areas of the world. This is because they have similar tastes and want to own these items. A few of the most notable include: electronics, clothing and toys. At the same time, they will eat foods that have more Western tastes (such as: KFC). The combination of these factors is demonstrating how this segment is interested in popular merchandise from many developed countries. This is illustrating the new perceptions and affluence that are emerging. ("China and India," 2005) (White, 2012) (Pilcher, 2012)

Compare and contrast the micro and macro environmental forces that can influence the marketing strategies for these products and services.

The micro economic forces which could have an impact on consumers include aggregate demand. This is when there will be changes...
[ View Full Essay]