Emma's Parlor Case Study

Emma is wiped out. In her fatigue, she is thinking about possibly selling one of her two businesses. Yet, this would be a major mistake. The two businesses share many synergies that allow her to capitalize on marketing and up-selling opportunities. Although breaking these synergies may not signal the failure of the business, it would definitely take away some of the major elements of Emma's current competitive advantage above her competitors in both areas, on the web and in retail locations.

There are a number of synergies between these two businesses. According to the external research, "In the business environment, synergy occurs when two or more businesses or resources come together to make a greater impact than they would separately," (Brookins 2012). Emma clearly has the ability to cross market her products and gain consumers interested in both through acquiring their businesses with the other. In...
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